Gary Preston

Questions to Ask a PR Consultant

When you hire a public relations agency to represent your business, you are entrusting them with a great responsibility: your company’s wellbeing. The trust you place in them can be compared with the trust you give your doctor, and your company could either go from strength to strength under their care or wilt on the vine and die. You hope they are fighting your corner and doing all they can for you, but how can you... (posted by Gary Preston 6 years 18 days ago.)

How to Choose a PR Company

In business, as in all walks of life, the way you present yourself to the world is of critical importance. It is no good having a fantastic product to sell if the public perception of it is misguided or negative. Equally, it is important that the service you offer reaches its target audience and doesn’t fall on deaf ears, like selling snow to the Eskimos. Often the best way to ensure an accurate and positive image for your... (posted by Gary Preston 6 years 18 days ago.)

Choosing the Right Public Relations Agency

In the realm of how the public sees your business or product, perception equals reality. It is therefore of critical importance that this perception is accurate and positive, and this is where public relations steps in. It is the role of a public relations (PR) company to positively influence public perception by projecting an accurate, quality image of your company and/or product to your target market... (posted by Gary Preston 6 years 18 days ago.)